The Book Pushers is excited to host Riptide Publishing for their 1st Anniversary Blog Hop. Today we have an awesome interview with LC Chase, art director at Riptide!
Thanks for joining us on the Riptide Publishing First Anniversary Blog Hop Bash! All month long, we’re bringing you guest posts and interviews from your favorite authors, artists, and Riptide staff. As a thank you for helping us celebrate, we’re also giving away $10 in Riptide store credit to one lucky commenter at every stop! Simply leave a comment below by 11:59pm on Sunday, October 21st to enter. Be sure to check out our complete tour schedule to find out where else you can enter to win—one Grand Prize winner drawn from commenters at all the stops will also win a Kindle that we’ll load with every book we publish in 2013!
Today we have an interview with L.C. Chase. L.C. is the Art Director for Riptide Publishing, and a published author.
Hi, LC! Tell us about yourself.
Thank for letting me stop by! Let’s see, there’s what I call my “elevator” bio: ‘Artist by day, author by night, dreamer 24/7/365.’ Then there’s my Art Director bio for Riptide Publishing, which you can find here, but we’ll leave that for the end of the post
You’ve created so many amazing covers for Riptide. What mediums do you work in? How does digital art compare to working with traditional media? Do you prefer one over the other? Was it tough to make the switch?
Graphite pencil is the traditional medium I enjoy the most. I also do pen & ink pointillism, but that takes a ton of time and patience so I don’t do it as much these days. I dabble with acrylic painting, and am dabbling learning the ins and outs of digital painting and drawing. I have fun learning new techniques and I guess I’d have to say digital painting creates far less mess than traditional. I don’t have to wait for the paint to dry.
One of your latest covers, for Aleksandr Voinov’s Gold Digger, was absolutely stunning. Which other book covers have you helped create for Riptide Publishing? Which are your favorites?
I’ve done several covers as well as the typography for most of the painted covers, with the exception of Imaliea. She does her own typography. It’s really hard to pick a favorite out of the bunch because I enjoy creating each and every one. I love being able to work in an area where I can exercise my creativity, so they’re all my favorites.
How do you get the inspiration to design individual covers? How do you conceptualize a cover that represents the tone and feel of the book inside?
There is usually enough information on the cover art form requests, including a short scene, to give me an idea to start off with Sometimes I’m able to read the story ahead of time, in which case I often don’t get too far in before images start flashing my head. What I like to do is read the information and then leave it for a day or two so it can percolate. More than once I’ve woken up in the middle of the night or morning with a whole concept clear in my mind, and then run straight to the computer to flesh it out.
Explain why you feel book covers are important.
They’re the first thing a potential reader sees when shopping for a new read, and a standout cover can draw initial attention to one author’s book over another.
What do you think of the phrase, “Don’t judge a book by its cover?”
As much as we shouldn’t, we do. I’ve not purchased books because their covers were such a turn off and bought other books because their covers were gorgeous—yes, the ugly cover was an amazing story and the beautiful cover wrapped a terrible story. We shouldn’t judge a book by its cover, but we do, so as a cover artist I strive to make sure every cover is worthy of an amazing story.
Has the ebook industry changed what it means to be a cover artist? Do you think readers still form the same connection to the covers of their favorite books in digital format?
I wasn’t doing cover design before ebooks, so I can’t compare. I do think readers still form a connection to favorite book covers though. I know I do.
Bio: Artist by day, author by night. One of L.C.’s very first drawings was adding bridles and saddles to an oil painting of wild horses when she was four years old. Mom wasn’t very happy with the defaced painting, but a blank sketchbook and set of crayons solved the problem.
Reaching professional artist status (under her real name) in her late teens, L.C.’s illustrations have been published in several periodicals and a sports training book. Her award-winning fine art and private commissions reside in personal galleries across Canada, the USA, France, the UK, Australia, and Switzerland.
In the graphic design field, L.C. has spent 20 years working in the publishing industry, from retail catalogues to newspapers and national magazines. L.C. is also a published M/M romance author. The melding of all these fields has armed L.C. with the skills and experience to manage a diverse stable of cover artists and design cover art and book layouts for Riptide. To see more of L.C.’s work, please visit http://lcchase.deviantart.com.